DL Window Systems unveils stunning showroom transformation

Name: Genius PVC Trade Frames
Address: NR6 6JB, UK
Telephone: 01603 855228

Posted by genius_admin|
25 June 2025|
News

Leading Dewsbury-based installer DL Window Systems has completed a dramatic transformation of its long-standing showroom – with a little help from Genius PVC Trade Frames.

Damian Simpson, MD of DL Window Systems

The showroom, which hadn’t seen a significant upgrade since the late 1990s, has been fully modernised to better reflect the company’s comprehensive product range and today’s customer expectations.

The result is a sleek, contemporary space that showcases the very latest in uPVC windows and doors and aluminium bi-fold and sliding patio doors.

Genius, one of the UK’s most respected trade fabricators, supplied a range of standout products for the showroom, including Kommerling casement and tilt-and-turn windows, stylish French doors, and the Deceuninck patio door. DL Window Systems also plans to introduce the Deceuninck Flush Casement Window to further enhance its offering.

DL Window Systems Showroom featuring different window styles and colours and bifold doors

DL Window Systems Ltd has more than 30 years’ experience in windows and doors, serving both residential and commercial clients across the Yorkshire region since 1993, with work including projects for schools, hospitals, and mill conversions.

For the past five-plus years, DL Window Systems has enjoyed highly productive partnership with Genius and Managing Director Damian Simpson said: “The new showroom has surpassed all expectations – it’s a real step forward for the business and the feedback we’ve had has been really positive already. It’s a huge improvement.

“We’ve wanted to modernise the space for some time, and Genius offered their support to help make it happen. The quality of their products speaks for itself, and they have been a trusted partner since we joined with them.”

Genius has built a reputation for unshakable commitment to its customers, and Director Peter Dyson, commented: “We’ve built a strong relationship with Damian and DL Windows over the past few years, and we were delighted to support them in bringing their vision for the new showroom to life.

“A well-designed showroom is essential in today’s competitive market, and we’re proud that our products are taking centre stage in such an impressive space. DL Window Systems is well-positioned to continue its growth across West Yorkshire.”

Watch the video below to hear DL Window Systems share their experience of working with Genius PVC Trade Frames and see the transformed showroom in action.