Karl Williamson appointed Sales and Marketing Director at Genius PVC Trade Frames
- Posted by genius_admin|
- 23 February 2026|
- News
Norwich-based fabricator Genius PVC Trade Frames has announced the appointment of Karl Williamson as its new Sales and Marketing Director, strengthening its senior leadership team as the business targets its next phase of growth.
Karl joins Genius from Profine UK, where he spent four years as Sales Director working across the Kömmerling brand. Prior to that, he held the role of Area Sales Manager at Window Ware.
Speaking about his decision to join Genius, Karl said: “Genius were a customer of mine at Profine, so I already knew the business well. They have a fantastic pedigree in the industry and a clear understanding of what works and what doesn’t.
“Seeing how that experience has been channelled into the massive growth Genius has already achieved, made this a very exciting opportunity.”
In his new role, Karl will be responsible for managing and developing existing customer relationships, driving new business, and overseeing Genius’ market strategy as the company continues to expand its offering across the Kömmerling and Deceuninck window and door ranges.
Looking ahead, Karl added: “There’s a real ambition at Genius to increase output to around 2,500 frames per week and with the significant investment in new machinery over the last 12 months, it’s a target that is very achievable. The launch of flush sash and the upcoming timber look version of flush also makes it an especially exciting time to join.”
Peter Dyson, Director at Genius, said: “Karl brings a huge amount of relevant experience, particularly with Kömmerling, market knowledge and a proven track record of building strong customer relationships, and we’re confident he will further enhance our already strong position in the market and help drive growth for both Genius are our customers.”
For more information, please email sales@geniuspvc.com
